Behavioral conversion research
See your homepage the way your buyers read it
Behavly loads a page in a real browser, reads it screen by screen and writes the exact changes that should move a visitor to act. Each one quotes your current words, proposes new ones and names the reason a buyer responds to them.
Check your homepageSee a full example
Three free checks a day. No account.
Something in the data room does not add up and the IC date is close.
Something in the data room does not add up and the IC date is in 72 hours.
Replace 'is close' with a specific timeframe that matches the Pre-LOI Check delivery time stated in the next sentence.
Loss aversion. A precise deadline (72 hours) creates stronger urgency than 'close' because it makes the time constraint feel real and the cost of inaction more concrete.
Operating-advisor seat across 1-3 portfolio companies. Aligned economics.
Operating-advisor seat across 1-3 portfolio companies. Aligned economics. Currently advising the number of funds, maximum capacity the number.
State how many fund relationships Mario currently has and what the maximum is, using figures the page does not provide.
Scarcity. Showing limited remaining capacity makes the offering feel more exclusive and the decision to engage more urgent, especially for a high-commitment role like an operating advisor seat.
Add headshots or quotes from named operators at portfolio companies Mario has advised, placed near the three-path section or above the engagement list.
Social proof. Peer testimonials from people the buyer might know or recognize carry more weight than logo lists alone, especially in a referral-driven market where personal reputation matters.
What a check gives you
Twelve to fifteen changes you can make this week
The changes come in the three kinds Behavly has written since 2024. A check takes a few minutes and the result stays at its own address for 30 days.
The words before and after
The headline, the buttons and the lines around them. You see the current text and the proposed text side by side, with the principle behind the change.
What the eye meets first
Where proof sits against the ask, what the first screen shows and what it hides, which elements compete for the same glance.
How the page asks
The number of choices, the order of the decision and what a buyer needs to see before a price or a form.
The rules every suggestion follows
Specific changes that start from your page
It quotes your page
A copy change starts from text that is on your page as a browser renders it. When the quoted text is not there, the suggestion is dropped before you see it.
It invents no figures
New copy may only carry numbers your page already states. Where a figure would help and you have none, the suggestion says which figure to add and leaves the number to you.
It explains the behavior
Social proof, anchoring, loss aversion, choice overload and the decoy effect, named in plain words with the reason each applies to your buyers.
It writes plainly
A hype word drops a suggestion, and so does a change nobody could act on, like improve navigation.
The homepage index
What 118 B2B service firms put on their homepage
Each month Behavly reads the homepages of the consulting, RevOps and digital firms we track and counts what they show. The same reading powers every check.
Where Behavly comes from
Launched in 2024 and rebuilt on a larger engine
Behavly launched in 2024 as a tool that turned a screenshot of a page into behavioral suggestions, and was featured on Product Hunt. In November 2026 it moved onto the engine that reads hundreds of homepages a month for Mario Peshev's companies and their clients, with the rules above added.
Behavly is run by Mario Peshev, who founded the WordPress engineering company DevriX and runs Growth Shuttle.
Check a page now
Paste an address and an email. The browser reads the page, the suggestions come back to a private page, and you can send its link to whoever edits your site.
Start a check